Sarah Wilson is mostly known for her ‘I Quit Sugar’ movement. She’s written cookbooks, appeared and shows like Masterchef and the Biggest Loser – but she sold her business IQuitSugar.com last year and gave all the money charity.

One such charity Sarah is particularly passionate about is World Bicycle Relief, and she’s been helping them get their Buffalo Bicycle Project off the ground. The idea is to kit as many kids up with bicycles in Africa as possible to help them get to school.

Sarah will personally match every dollar raised with her own money.

She spoke with David Barr on Tuesday drive about the project. If you’d like to donate or find out more, click here.