89.7 Eastside FM

Sustainable Synergy is a independent sounding board of new ideas to make sustainability across industry, economics, and government a reality. The show is a source of contacts to know as much as possible about how sustainability can only be built around a synergy of community. Guests will discuss their industry strengths, innovations, deployment, and obstacles of the most efficient means in achieving not just zero carbon, but a new social construct that does not compromise lifestyle, yet still be at one with the environment.

A background in architecture instilled in producer/presenter Frederick Malouf the means to build integrating criteria in assessing values across industries, and applying first principle constructs in how these values work in society. Travel led to working in publishing in London, architecture in Glasgow, and advertising in Prague, amid enlightening sojourns sailing across the Atlantic. Returning to Australia, a Masters in Design provided further grounding in design concepts and management, which only brought to light the incredible lack of integration across industries and how much consumers waste for such little purpose.

Frederick thinks of sustainability as a cultural belief, in a similar way that Quality affected Robert M Pirsig (Zen and the Art of Motorcycle Maintenance); both look at society in a long-term paradigm, and for either to work, economics must bend to the paradigm of people over money, and build profit this way.